21-year-old NLE Choppa has impacted music as a multi-platinum, chart-topping artist and asserted himself as a champion for Memphis and the greater global community at large. At 16-years-old, he cemented partnership between his own NLE Entertainment and Warner Records, spawning a series of RIAA certified platinum hits. Even then, he’s always used his platform to affect positive change. The NLE Reading Challenge incentivized at-risk Memphis elementary students to read 40 million words, ultimately receiving Tennessee’s Charter School Centers Changemaker Charter Award.

He performed at Grammy® in the Schools and organized the “Skate for Tyre” peaceful protest through the streets of Memphis at the top of 2023 and donated astate-of-the-art basketball court to the Raleigh Community Center with all-star basketball player Nancy Lieberman. Additionally, Choppa’s vegan lifestyle is also impacting the culture in a positive way. 

His This Can’t Be Vegan Food Truck provides a healthy alternative on-the-go in his neighborhood. After his own spiritual awakening NLE Choppa placed an emphasis on mental, physical, and spiritual wellness, adopting veganism, meditation, and prayer. He continues to humbly seek and share enlightenment with his art as the foundation to implement lasting change.

Wielding a wavy flow, irresistible melodies, and inventive dynamics, Luh Tyler animates bouncy anthems with undeniable unpredictability. He switches lanes seamlessly between his signature laidback cadence and airy high register, touting a style all his own. It’s why he’s quietly emerged as a vibrant voice out of his native Tallahassee, FL all before the age of 16. Growing up the youngest of three kids in “a good family,” he initially excelled on the basketball court as a point guard before picking up a mic in high school. 

Inspired by local favorites Wizz Havin, Trapland Pat, L.O.E. Shimmy, and more, he started to upload music of his own. Following “5 On It Freestyle,” he gained traction on Spotify and YouTube with “Jayda Wayda.” Meanwhile, YouTube views on “Law & Order” soared. DJ Booth touted him as one of “10 Rappers You Should Know Right Now,” and Stereogum christened him, “Best new rapper.” 

During late 2022, Tyler released “Back Flippin,” the in demand song he teased weeks prior on Tik Tok, which immediately bolstered with support from the likes of Jordan Ross, Chris Brown and Kehlani while Pitchfork declared “…Luh Tyler’s music makes you long for the days when chilling was your only responsibility…his punchlines are boosted by his icy delivery.” Now, he continues to surprise on a series of 2023 singles and his forthcoming debut project.

Residing in St. Kitts but born in Kingston, Jamaica, Byron Messia is the hottest new reggae artist on the scene. His latest project No Love was released in January 2023 with features from dancehall artists like “Prince Swanny”, “Jahshii”, “Govana” and “Rytikal” and has quickly become a fan favorite currently on Apple Music Top 100 albums in Jamaica. The lead single from the project, Talibans, is currently at 36 million views on YouTube and reached # 1 on Apple Music in Trinidad & Tobago, Grenada, St. Kitts, St. Lucia and various other countries in the West Indies.